Patent - MasterCard Unveils New Corporate Name and Brand Identity to Reflect Company's Vision and Globally Integrated Structure

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MasterCard Unveils New Corporate Name and Brand Identity to Reflect Company's Vision and Globally Integrated Structure

MasterCard Unveils New Corporate Name and Brand Identity to Reflect Company's Vision and Globally Integrated Structure

MasterCard Inc. (NYSE:MA) announced today that its principal operating subsidiary, MasterCard International, is introducing a new corporate name, MasterCard Worldwide. The company is also unveiling a new corporate signature and adopting a new corporate tagline, The Heart of Commerce™, to reflect the company's globally integrated structure and its strategic vision of advancing commerce worldwide.

“MasterCard Worldwide is a driving force at the heart of commerce, enabling global transactions and bringing insight into the payments process to make commerce faster, more secure and more valuable to everyone involved,” said MasterCard Chief Marketing Officer Lawrence Flanagan. “The new corporate brand better represents the globally integrated structure and unique insights that MasterCard leverages to deliver business value to

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The marks coded as ""color marks"" under 29.02 - 29.07 claim one or more colors as the mark. The description of the mark is often helpful in determining whether the mask consists of color alone. Because these marks are for color alone" style="TEXT-DECORATION: none" href="inconspicuous design elements which merely function as punctuation or parts of letters are only coded in 29.01.07.

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